Artist at Midtown Dallas
Beck Ventures Unveils Specific Plans for $4 Billion "Dallas Midtown"
Entertainment Based, Mixed-Use Neighborhood Will Include Rare Features
After a year working closely with the City of Dallas, neighborhood stakeholders and internationally respected architects, today Beck Ventures unveils a first look at detailed plans for the Dallas Midtown transformation.
"Since our firm first announced the acquisition of Valley View Mall, the interest in this project has been unprecedented. We are attracting national and international attention. We are honored to be stewards of a crucial transformational project of this scale. The city of Dallas and our elected officials have been fantastic partners in helping this vision become a reality, " says Scott Beck, President of Beck Ventures.
Dallas Midtown will provide innovative promotional and advertising strategies and services to retail stores in order to reach a world-wide market.
Plan highlights include:
"This development will create a city within a city. With restaurants, shopping, housing and office space, Dallas Midtown will completely redefine this part of Dallas, " said Linda Koop, Dallas City Council.
The innovative development encompasses unique design concepts never before seen in our region, including a seven-story glass enclosed European style market.
"When visitors come to Dallas Midtown, they won't want to leave. All of the pieces fit together like a hand and glove. We have focused on every detail to ensure Dallas Midtown is both a pleasurable and memorable experience," says Jeffrey Beck, Managing Partner of Beck Ventures.
"Dallas Midtown will become a major economic driver for the city of Dallas. It will strengthen our tax base and help our city lure and retain corporate headquarters. This is an extremely desirable site and this is the perfect way to develop it," says Tennell Atkins, Dallas City Council.
"Dallas Midtown is located on prime real estate with great potential. We know this development will become the most sought after address for businesses and residents," concluded Jarrod Beck, Managing Director of Beck Ventures.